DESIGN = USERS + CONTEXT + TOOLS + TASKS + GOALS

Rich Fulcher has a nice way of interpreting the core definition of design which can be boiled down to just five words:

We study USERS who have a certain CONTEXT, and we create TOOLS for them to perform TASKS in order to achieve higher-level GOALS.

Screen Shot 2018-01-03 at 4.03.12 PM

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