Year’s largest IPO – Xiaomi, starts trading publicly tomorrow. Though its valuation has been “downgraded” to $48B from what Lei Jun claimed to be $200B, I doubt how far this copycat can go, with its confusing business modal – sales of mobile phone holds 80% of company revenue yet counts only 2.7% profit.
I like to make jokes about Xiaomi’s micro-imitation of Apple inside out – from product design to human behaviors to promotion techniques. For example, Lei Jun’s choreography and speech given on stage, Xiaomi router cloning Apple’s Magic Trackpad, invitation and promotions design, and even how a hardware should be grasped or arranged in a photography..