After almost 25 years from Steve’s interview, it is still true in many ways for many things:
“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”
“I am saddened… by the fact that they just make really third-rate products. Their products have no spirit to them. Their products have no sort of spirit of enlightenment about them. They are very pedestrian.”
“And the sad part is that most customers don’t have a lot of that spirit either. But the way we’re gonna ratchet up our species is to take the best and to spread it to around everybody, so that everybody grows up with better things and starts to understand the subtlety of these better things. And Microsoft’s just McDonald’s. So that’s what saddens me. Not that Microsoft has won, but that Microsoft’s products don’t display more insight and more creativity.“
Note that I am not specifically talking about Microsoft; ironically I think MS has done a much better job in recent years by infusing their products with design and insights.
Thanks Steve by taking the best and spreading it around our species. The world wouldn’t have been a better place without you.